Liam O'Doherty · Growth marketing leader
10 years across Binance, eCommerce and agencies. Paid, SEO, events, partnerships and GTM, all run to CAC and payback. Ask the agent anything about my work: it answers from my real track record, and says so when I haven't done something.
Gold Coast, Australia (AEST) · Remote, or hybrid in Brisbane or Sydney · Australian, UK & EU work rights
An AI agent that answers from his work history
Hi, I'm Liam's AI agent. Ask me whether he's done the kind of work your role needs, and I'll give you real examples, with clients and numbers. You can also paste a job description and I'll show where he fits and where he doesn't.
AI answers can be imperfect; Liam can confirm details. Conversations are logged so he can improve this page.
Selected work
Six stories from a decade of growth work. Ask the agent for the detail behind any of them.
Ran Binance's Australian marketing program day to day for nearly four years: ~US$1M a year across performance, SEO, content, events and partnerships, while Binance held #1 for trading volume and hit its targets.
Took over APAC paid media at more than double target CAC. Rebuilt the channel mix, targeting and bidding, brought it back on target within three months, then hired the lead who scaled it.
Led Binance's Australian Crypto Convention partnership four years running, including two years as title sponsor. Signed Olympic silver medallist Jack Robinson, the first time a major crypto exchange sponsored a pro surfer in Australia.
Four years running the local channel: 15k+ subscribers, 460+ videos, a weekly news show he hosted, and education series from Bitcoin 101 to crypto tax.
Led Global Work & Travel's shift to an eCommerce model, broke every company record in Black Friday 2021, and hired and trained seven digital marketers in four months.
Built the new-business pipeline and productised offers, launched a performance marketing arm, and ran an internship program that won the Gold Coast Business Excellence Award for Student Employability in 2020 and 2021.
In the room
~12 events a year at Binance Australia, from city meetups to the Australian Crypto Convention.
On stage
From the Binance stage at the Australian Crypto Convention, which he led for four years.
AusCryptoCon · Nov 2025 · Host
AusCryptoCon · Nov 2025 · Speaker
AusCryptoCon · Nov 2025 · Moderator
Career
A builder who still does the work. I've run an agency as General Manager, hired and trained digital teams, and managed budgets from small-business funnels to US$100k a week, while staying hands-on across paid, SEO, CRO, content and events.
Unit economics first. Every plan starts from CAC, payback and LTV, whether it's an exchange, a travel brand or a lead-gen client.
Teaching and speaking. Guest lecturer at Griffith University (2021–2023) on practical digital implementation for a Masters course, and a regular on stage and on camera at Binance.
How this page works
I used AI to build this page end to end: the knowledge base, the agent's rules, the code and the hosting. Here's what happens when you ask a question.
Your message goes to a small server function, so no keys or private data sit in the page.
Cloudflare screens out scripts and caps usage, so the agent stays fast and cheap to run.
Anthropic's Claude answers using a knowledge base built from my resumes, portfolios and talks, with prompt caching to keep costs to cents.
Questions land in a Google Sheet, so I can see what hiring teams ask and sharpen the answers.
Hiring?
Leave your details and the role, and I'll get back to you. Available from late November 2026 for remote roles, or hybrid in Brisbane or Sydney.